Marketing is not
simply running an ad to cold traffic or discovering some "hack" to organically send messages to people you automatically add to your network using a software... Your intention with marketing should be to create a predictable
way to educate the people who have no idea who you are (but need what you have to offer) that you are the solution that they have been looking for.
Great marketing creates interest, intimacy, makes you the "big fish in the small pond," and has a clear call-to-action that directs people to the destination where they will begin the conversation with you (whether that is an application, call-booking software, an order form, etc.). The advertising process that we both teach and help our own clients implement is very intentional, and involves creating two specific campaigns that serve a specific purpose depending on where the prospect is at in the value chain.